BA (Hons) Business (Marketing) – (Arden University)

International Fee

Level of Study2020/2021 Fee
* These fees are annual and may increase in line with inflation each year subject to the Governments review of Higher Education Funding.

Level of Study   2020/2021 Fee

€ 8000 per year (up to April 2021).

€ 9000 per year (after April 2021).

Berlin Campus

Duration3 Years / 4 years (with foundation year)
ScholarshipUp-to 20%
IntakeSeptember/ Nov 2020
Please Note – all fees are on a per annum basis.

Course Essentials

The BA (Hons) Business (Marketing) course at our Berlin campus will teach you how to provide value to organisations by analysing real-world business problems and offering creative marketing solutions – all taught by experienced lecturers with a mix of research and professional backgrounds who are ready to share their extensive experience with you. 

On the course, you’ll develop your understanding of the theoretical and practical aspects of a range of key marketing functions, including an awareness of the cultural, social, economic, and ethical professional environment in which marketers must now operate. The course will also teach you the importance of digital techniques and social media marketing in today’s highly competitive marketing environment. Additional course modules covering business areas such as operational planning, finance, and management theory mean that you’ll graduate with transferable skills for a flexible career outlook after you graduate. 

Our Business (Marketing) degree qualification is perfect for those who aspire to become leading marketing professionals. It will enable you to build a promising professional future in your area of choice, equipping you with the tools you need to thoroughly comprehend the business world and the marketing aspect of organisations.


Entry Requirements

Standard entry requirements: 

  • 2 subjects at GCE A level or equivalent, plus passes at grade C or above in 3 subjects at GCSE level or equivalent; OR
  • A completed recognised Access Programme or equivalent
  • Personal statement 

For students whose prior learning was not taught in English

  • IELTS 6.0 or equivalent (no less than 5.5 in any element)

Non-standard entry requirements:
Applicants should be able to demonstrate that they have a strong motivation to study the programme. A personal statement will be needed if you do not meet the standard entry requirements. This statement should be between 350-500 words and should include your references, relevant prior experience and qualifications.
Furthermore, we will ask for references and evidence of a minimum of 2 years’ work experience.  
A completed application form is required for all entry routes.

Course Content

Students studying Arden University’s BA (Hons) Business (Marketing) degree will develop personal and management skills and understand the business environment and how businesses are structured. You will be able to grasp key concepts in the business world and learn in greater detail about the role of marketing and finance within organisations.


Year 1 (Level 4)

  • Developing personal and management skills
  • Understanding the business environment
  • Principles of marketing
  • Introduction to finance
  • People in organisations
  • Marketing communications

Year 2 (Level 5)

  • Managing across cultures
  • Business processes
  • Enterprise and entrepreneurship
  • Business analysis
  • Market intelligence
  • Marketing planning

Year 3 (Level 6)

  • Contemporary management issues
  • Strategic management
  • Managing self and others
  • International marketing
  • Research methods and dissertation

Career Prospects

After completing this course, Arden University graduates have a wide variety of careers to choose from.

Positions that graduates can take up include:

  • Brand Manager
  • Campaign Manager
  • Marketing Manager
  • Marketing Executive
  • Communications Manager

Graduates can also choose to embark on Postgraduate study and pursue a Master’s or MBA degree.

What is Blended Learning at Arden University ?

Do you want to study for a Degree, but feel like you just don’t have the time to fit it into your life? Arden University’s  Blended Learning courses combine innovative online learning with traditional, face-to-face classes to give you a more flexible way to study.

How does it work?

The face-to-face hours are delivered over 2 days per week, but with the additional independent online learning, you can still complete your Degree in 3 years*. This Blended approach means you can study anytime, anywhere and your tutors and support teams can be contacted outside of the classroom, online or over the phone.

When can I study?

Requiring just 8 hours of classes a week  you will have the opportunity to select when you want to learn: weekdays or  evenings .

Timetable is limited to either two mornings (9.00am to 1.00pm) or two afternoons (1.30pm to 9.30pm), or two evenings (two nights on campus 5.30pm – 9.30pm) during teaching weeks;

Where can I study?

With Arden study centres across Birmingham, London, Manchester and Berlin, we believe we can offer a study option that suits most lifestyles.

So, whether you’re a full-time parent, striving to be employee of the month, or just don’t want the traditional study methods offered by other universities, Blended Learning at Arden University offers all the flexibility and support you need to fit study around your life.

Take a look at the courses on offer and talk to one of the Ulearn’s course advisors through our Live Chat function, or complete an enquiry form and someone will be in touch.

*4 years if taken with a foundation year.
** selected centres and courses only.

Flexible Intake Dates

At Arden University you don’t have to start your Degree in September like most other universities. We offer 5 different intakes throughout the year so you can start your course at a time that suits you and fits around your commitments.

Undergraduate Intake Dates

  • September
  • November
  • February
  • April
  • June

 How much will it cost?

We believe costs shouldn’t be a barrier to personal development which is why the cost of studying with Arden is lower than traditional universities. If you are looking for a smart, value for money option then look no further – you can stay in control of your finance and focus on your learning.

You can choose to pay for your course in full, in installments or through employer sponsorship. For UK students, you can also choose to pay with a student loan, if you’re eligible. For more information and for up-to-date fees please visit: